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COM COMMUNICATION (Evans School of Humanities, Arts and Social Sciences)

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200. Participation - 1 hour
By student election, one hour's elective credit per semester in publications, speech or broadcasting activities, up to a maximum of three hours within the major.

201. Foundations of Mass Communication - 3-0-3
Survey of the history and functions of contemporary media and their roles in a democratic society.

203. Rhetoric and Public Address- 3-0-3
Critical Understanding and application of historical and theoretical foundations of contemporary public address, with practice in public speaking. Speech preparation emphasizes research, audience analysis, strategic development of ideas, organization and delivery.

206. Voice and Diction Improvement - 3-0-3
Foundation course in the area of speech effectiveness; the speech mechanism with emphasis on vocal flexibility and articulation. Speech laboratory work included.

253. Photography - 3-0-3
Introduction to photography. Emphasis on films, lighting, exposures, composition, basic digital-image handling, and camera types and uses. Laboratory course. Materials fee.

300. Visual Rhetoric - 3-0-3
Study of visual theory, visual literacy and how visual images are used to persuade. Students study and interpret audience specific visual culture and communication, and the rhetoric of visual materials.

301. Reporting and Writing - 2-2-3
Basic reporting and writing for multiple media platforms.  Includes an introduction to journalism ethics. Laboratory included.

302. Visual Media Criticism - 3-0-3
Application of critical theory through the development of skills for evaluating television, film, photographic and digital media texts, with emphasis on visual media's social, cultural and representational roles in society.  PR:  COM 300

303. Editing - 3-0-3
Selection, editing and preparation of written and visual materials for online publications, newspapers, magazines and related media. Also studied are the ethics of journalism.  Laboratory included. PR: COM 301.

305. Multimedia Production - 2-2-3
Development and demonstration of analytical and critical thinking skills related to the interaction of digital media in visual communication designed for specific audiences.  Laboratory Included.  Materials Fee. PR: COM 300, COM 301 and COM 303.

306. Public-Affairs Reporting - 3-0-3
An advanced course in analyzing, interpreting and reporting governmental and other hard-news beats with practical assignments for print media. PR: COM 301.
 

307. Commercial Photography and Production - 3-0-3
Professional digital photography with an emphasis on creating solutions for portrait, industrial, advertising, and commercial illustration using advanced digital image techniques.  Survey of business practices in professional photography, including ethical, legal, and copyright issues.  Students must have their own 35mm manually adjustable SLR or digital SLR camera.  Laboratory course.  Materials Fee.  PR: COM 300 and COM 301.

312. Contemporary Persuasion - 3-0-3
Examination and analysis of contemporary persuasion in various rhetorical contexts.  Experience in creation, development and presentation of persuasive messages. PR: COM 203.

314. Oral Interpretation - 3-0-3
Theory and practice of oral interpretation of literature. Reading recital by class members.

320. Programming and Distribution - 3-0-3
Overview of the television, film, photography and digital industries, focusing on content development, programming strategies, audience analysis, management structure and distribution of content.

322. Feature Writing - 3-0-3
Study of soft-news reporting and writing with practical assignments for newspapers, magazines and other periodicals. PR: COM 301 or CI.

326. Scriptwriting and Copywriting - 3-0-3
Basic principles of dramatic scriptwriting for film, television and digital media and writing for photographic and visual copy.

329. Digital Storytelling- 3-0-3
Introduction to new media and strategies for effective communication through them. Students will analyze the technical and rhetorical possibilities of online environments, including interactivity, hyper-linking, spatial orientation and non-linear storytelling. PR: COM 301.

331. Economics of News- 3-0-3
This course examines the forces that have established news media systems and contemporary business practice. Emphasis on market structure, conduct, performance, competition, responses to new technologies in news media markets and distributions models.

353. Photojournalism - 2-2-3
Use of photography to report and tell stories in the media.  topics include covering news with a camera, writing cutlines, doing photo essays, editing photography, manipulating digital images, and applying law and ethical codes.  Students must have their own 35mm manually adjustable SLR or digital SLR camera. Laboratory course.  Materials Fee.

375. Principles of Public Relations - 3-0-3
Development and current status of public relations in business, government and other organizations, with emphasis on principles and techniques and their effectiveness. PR: COM 301 or CI.

380. Public Relations Writing - 3-0-3
Strategies and techniques of public-relations writing, with emphasis given to preparation and dissemination of a variety of formats and media. PR: COM 301.

385. Public Relations Cases and Campaigns - 3-0-3
Research and preparation of an integrated public-relations campaign, along with a study of the operation and objectives of effective public relations using a case-study approach. PR: COM 375.

390. Public Relations Administration - 3-0-3
Operation and objectives of public-relations programs; emphasis on relating the management functions of decision making, policy formation and evaluation to the communication process. PR: COM 375.

415WI. Theories of Communication - 3-0-3
Nature of the communication process with emphasis on mass media; coverage of a broad range of theories that attempt to explain contemporary communication phenomena.

416WI. Media Law - 3-0-3
Constitutional and legislative foundations of freedom of speech and press, with special emphasis on the law of libel, privacy, censorship, access and broadcast regulation. CR or PR: COM 201 or CI.

417. Methods of Audience Analysis - 3-0-3
Techniques for conducting and interpreting audience analysis, with focus on demographic and psychographic methods used by communicators in a wide range of disciplines including broadcasting, journalism, advertising and public relations.

418. Gender and Media - 3-0-3
Portrayals of males and females in U.S. media, including television, print, advertising and film, with discussion of the impact of such representations on audiences, the social inequities historically found in media content, professions and institutions and the contributions of alternative and feminist media to the field of mass communication.

425. Narrative Video Production - 2-2-3
A comprehensive introduction to the aesthetics, techniques and process of digital cinematography, nonlinear editing and visual compositioning applied to narrative production.  Laboratory course.  Materials fee. PR: COM 300.

428. Topics in Communication - 1 to 3 hours
Concentrated advanced study in a special topic in communication. May be repeated for a maximum of three hours of credit.

429. Seminar in Communication - 3-0-3
Special topics in communication. PR: CI.

450. Senior Seminar in Ethics- 3-0-3
Synthesis of communication research and theory with a special focus on media ethics using the tools of ethical reasoning and critical analysis. Issues of ethics and social responsibility confronting contemporary media will be addressed through readings, research and case studies.  Students must successfully complete designated reading and writing assignments, major field examinations and a either a major research or creative project, and a portfolio for departmental review.  PR:  SS

496. Academic Internship - 3 to 12 hours
Problem-oriented experiences on specific academic projects relating to the individual student's program of study, planned in consultation with the student's advisor. Only three hours may be applied toward the major. PR: See general provisions for academic internships in this catalog.

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